Brand Power! is an on-line training and mentoring program to help you Unleash your Expert Brand.
In this program you'll learn how to:
- Stand out in your industry with a professional, consistent brand
- Cut through the competition with a clear focus on 'why you' and 'proof of how good you are'
- Use your brand to build loyalty and strong customer relationships
Some of the results you'll start to notice include:
- Attraction of the right customers
- Higher conversion with new customers
- Less price negotiations and time wasters
This course is created by Susan Jones, Founder at the Living Lines Brand Agency, a brand expert with 25 years' industry experience.
What you will get in this program:
- 12 Audio training modules
- The brand power worksheets
- Brand assessment questionnaire - 42 questions that expert brands ask themselves
- The Are these 5 pitfalls paralysing your business eBook
- 45 min online assessment with a brand consultant for your Brand
- Brand Power! Elite facebook group (Private community group of brand-focused business owners)
And you get ALL THESE BONUSES (valued at $1,447)
- Social media brand audit kit & templates - valued at $97
- 20% off brand DNA packages - valued up to $1,000
- 45 min online brand assessment sessions with your brand consultant - valued at $350
Having been trained as a fashion designer and manufacturing specialist, Susan entered the fashion industry in London and quickly climbed the career ladder at a very young age. Driven by a passion to create brands that connected with their target audience, she developed a skill for standing in the customer’s shoes, and specialised in seeing and experiencing brands through their eyes. This coupled with 20 years of constant access to the world’s top brands throughout her career spanning Europe, Australia and America, meant Susan was programmed to Brand.
Susan’s experience in London allowed her to work with the founders of some of the UK’s largest and most formidable privately-owned retailers, experiencing first-hand how those brands evolved and transformed over time.
Susan’s unique approach to creating or transforming brands comes from her understanding of the passion, ‘heart and soul’ and experiences that go into building a successful business.
With a career spanning more than two decades - and across both hemispheres - Susan has developed what can only be described as a unique insight into brand building and transformation.
At the Living Lines branding agency, Susan makes it her mission to discover the essence of a business and its brand, working closely with its people to clearly define what makes them unique and positions their brands accordingly and how to create the best customer experience.
PreviewUnleash your Expert Brand - An introduction
StartModule 1 - What does branding really mean?
StartModule 2 - The advantage of a strong brand identity
StartModule 3 - Characteristics of the brands of the future
StartModule 4 - Why branding matters
StartModule 5 - 5 steps to creating a powerful brand
StartModule 6 - Target market
StartModule 7 - Point of difference
StartModule 8 - Look impressive and stand out
StartModule 9 - Provide proof of how good you are
StartModule 10 - Understand your customers' decision-making process
StartModule 11 - Assess the effectiveness of your marketing activities
StartModule 12 - Deliver consistency at every customer touch point
StartBrand breakpoints - 42 questions any brand needs to answer [ Questionnaire ]
StartOnline brand assessment and consultation - 45 mins [ Link to online booking system ]
StartNext steps and your Bonus
StartBonus #1: Social Media Brand Audit Kit. (Downloads attached)
StartBonus #2: 20% Discount on your first service. [ Brand DNA or Other Package ]
StartBonus #3: "Are these 5 Pitfalls Paralysing your Business?" - [ Access your ebook here ]
StartBonus #5: 2 x 15 Min check-in Consultation sessions