American author Steven Pressfield calls it “Resistance with a capital ‘R’”. In his seminal book, The War of Art — Break Through the Blocks and Win Your Inner Creative Battles, he encourages us to name and call out the negative force in our lives — the Resistance — that wears many masks and yet is at the root of all our analysis paralysis, procrastination, stagnation and limitations.
On the other side of this resistance (which is really just fear) lie promises of growth (personally, professionally and creatively), the reclamation of personal power and the ability to scale up, play big in the world and contribute to it, leaving a legacy and having a life worth living. Yes, all this could be yours if you would just identify and overcome your own inner resistance and get out of your own way...
What you will get in this eBook package:
Having been trained as a fashion designer and manufacturing specialist, Susan entered the fashion industry in London and quickly climbed the career ladder at a very young age. Driven by a passion to create brands that connected with their target audience, she developed a skill for standing in the customer’s shoes, and specialised in seeing and experiencing brands through their eyes. This coupled with 20 years of constant access to the world’s top brands throughout her career spanning Europe, Australia and America, meant Susan was programmed to Brand.
Susan’s experience in London allowed her to work with the founders of some of the UK’s largest and most formidable privately-owned retailers, experiencing first-hand how those brands evolved and transformed over time.
Susan’s unique approach to creating or transforming brands comes from her understanding of the passion, ‘heart and soul’ and experiences that go into building a successful business.
With a career spanning more than two decades - and across both hemispheres - Susan has developed what can only be described as a unique insight into brand building and transformation.
At the Living Lines branding agency, Susan makes it her mission to discover the essence of a business and its brand, working closely with its people to clearly define what makes them unique and positions their brands accordingly and how to create the best customer experience.